Sweet-talkingĀ #sweets #spangles #retro #adverts #British #taste #tradition #RobertOpie #America

This photo shows the Magazine Advertisement for ‘Spangles’ – part of ‘The Robert Opie Occasion Series Collection of British Nostalgia and Advertising Memorabilia’ (bit of a mouthful). It celebrates the coronation of Queen Elizabeth II and the final lifting of sweet rationing in 1953.
Spangles were a brand of fruit-flavoured, translucent, boiled sweets of a rounded square shape with a circular imprint (sounds delicious) and made by Mars Ltd in the UK, from 1950 to 1984.

Their arrival on the confectionary scene came at a time of sweet rationing. Sweets were bought using tokens or points from a ration book. The humble Spangle required 1 point while other sweets and chocolate were 2 points. Naturally the popularity of Spangles soared, alongside smart and effective advertising – using American cowboy actor, William Boyd to front the eating-sweets-campaign.

At first the sweets were not individually wrapped, later they were covered in wax paper. Each packet held a traditional assortment: strawberry, pineapple, blackcurrant, orange etc to single varieties such as, Barley sugar, liquorice and tangerine. Grown-up English single varieties appeared too: mint humbug, pear-drop and aniseed. A mouthwatering delight to serve generations of sweet-lovers for over a 30 years.

Spangles are, as I write, the only sweet known to feature in a national anthem, ‘The Star-Spangled Banner’ of the United States of America. Of the course the two are unrelated, ‘The Star-Spangled Banner‘ poem was written in 1814, but America, like many other countries, does have a bit of a sugary-sweet problem. They sing about it all the time…


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